GLOBAL POINT Agency developed a program to increase customer loyalty for Audi Tsentr Peterburg (Audi Centre Petersburg), the largest Audi dealer in the Northwestern region. The program, called Audi Lifestyle Club, was designed to appeal to both existing and potential clients of the dealer. It will be offered throughout 2010.

The program is based on the Audi Lifestyle Club created for Saint Petersburg residents who share a love for the Audi car as well as an active, intellectual, and successful lifestyle. Club members receive certain benefits, such as invitations to exclusive events at Audi Tsentr Peterburg, discounts at the trendiest places in the city – sports clubs, stores, restaurants — and, of course, at Audi Tsentr Peterburg.

The first event sponsored by the club was a series of Audi Lifestyle Quest test drives where participants drove new Audi А3, А4, А5 Sportbacks and the Q5 Sportback past the Northern Capital’s historical sights. This intriguing tour behind the wheel of a new Audi was also an intellectually challenging adventure as participants were asked to solve riddles at specific checkpoints. They also received souvenirs from the Club’s partners and Audi Centre Petersburg, and they were invited to an exclusive presentation of the new A1 model in October 2010, where a trip to the Audi Museum (Ingolstadt, Germany) will be at stake. all news