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08.07.2010 | GLOBAL POINT and PRINGLES Take The Bull By The Horns

Summer Music Festival, SENSATION, took place in Russia On June 12, 2010.

PROCTER&GAMBLE, one of the sponsors of the festival, presented their new PRINGLES snack chips at the event. In order to present the new product in a vivid and emotional way, PRINGLES set up in the entertainment zone with their own exclusive model of the world-famous Rodeo Bull Ride. Everyone was invited to try to tame the new taste of the chips by saddling up and riding the giant PRINGLES can, and the bravest riders received souvenir t-shirts.

The concept and organization of how the PRINGLES brand was represented at the SENSATION Music Festival was designed and realized by GLOBAL POINT Agency. all news